Top Branding and Pricing Execs Launch Research Firm Dedicated to Promptly Addressing 3 Key Questions Every CMO, CFO and Agency CEO Needs to Know

BrandAgent Research Leverages AI and the Latest in Database Query Technology to Help Clients Strengthen Brand Narrative, Determine Ideal Customer Niche and Pinpoint Optimal Price  

Los Angeles/Luxembourg – BrandAgent Research is launching a suite of services to leverage the latest in customer analytics and pricing technology to derisk and inform new product launches. BrandAgent will provide marketing managers answers to three key questions when launching products: 1) the specific customer profile most likely to purchase their new productor service; 2) the right price points to sell to those customers; and 3) the key brand identifiers and product benefits which resonate best with potential customers. These insights will help companies have greater success with new product launches via a more informed and targeted new product launch. The third party validation will also in many cases provide greater investor confidence.

The hard truth is that despite all the latest digital marketing tools at a CMO’s disposal the overall rate of new brand success is still abysmally low. 43% of CEOs agree that new product launches are key to business growth, but launching new products is hard. According to  Harvard Business School Professor Clayton Christensen there are 30,000 new product launches in the US annually and all but 5% fail, often due to companies failing to understand upfront customer needs and motives. Thus its critical to thread all three of the above issues simultaneously to effectively resonate with customers and also guide new product development.

BrandAgent Research is founded by Ralph Fascitelli and advised by Philip Carls, both long time marketing executives who have deep expertise in pricing, customer analytics, branding and start-ups. Mr. Carls notes “because the business environment cycles so quicky now, it is key for brand launches that front line marketing managers get insights and then take those insights to actions quickly based on customer needs.  BrandAgent does this at a competitive price point and with a turnaround that truly enables SPEED in line decision making.”

BrandAgent Research offers their customers two options: Basic research which includes 10-12 survey questions and 250 respondents within the designated target demographic will cost under $9.950 USD and take seven to ten days in most cases; The Premium version will feature twice as many respondents, 500 to be exact and cost $14,950 with the same turnaround time. Both groups provide real time statistically significant research data but the premium version enables a higher confidence level for all important, subsequent, deep dive, cross tab insights. 

Each package will offer answers to the three questions BrandAgent believes are absolutely critical to success for new brands and continued growth for established brands. Many companies still fly blindly when it comes to describing the features and benefits of their product as well as their ad campaigns. For example, a new product for back pain must decide among highlighting the academic credentials of the product developer or whether its more important to emphasize fast or long lasting pain relief. Many companies decide to utilize all three descriptors in equal amounts which may diminish the brand impact of the narrative. BrandAgent will be able to tell the client which single descriptor had the greatest impact and to which audience niche, and even its incremental volume impact on sales.

Similarly, BrandAgent Research can provide critical insight on which specific target niche is your ideal customer and thus most likely to evangelize your product or service and initiate a viral word of mouth, tornado.  Consider a new ski goggle with augmented reality that can help skiers see their way through fog or inclement weather. BrandAgent can provide insights as to whether it will appeal more to daredevil young snowboarders or wealthy older skiers and also which niche will generate the greatest overall revenue. And the question of price is especially important for all companies since according to McKinsey Consulting even a 3% increase in product price will boost the operating profit for the average company by an astounding 24%.

According to co-founder Ralph Fascitelli who previously was in brand management with P&G and a marketing director for H.J. Heinz and a VP for ad giant WPP, “This information can make all the difference not only for a marketing launch plan but also for the core strategy behind an ad campaign. It will allow companies to align message and niche audience to a degree that was not previously possible. We designed this for what we would have wanted when we were pushing the marketing levers”.

BrandAgent uses the latest in Ai and database technology to provide marketing managers and ad managers actionable brand insights in the three key areas of messaging, ideal customer demographic and pricing, that can be delivered in a matter of days at affordable levels for all consumer businesses. The company was founded by two long time brand and pricing executives with pedigrees from iconic global retail and marketing brands such as Procter & Gamble, H.J. Heinz, ad giant WPP, Walmart and Amazon. For more information contact Ralph@brandagentresearch.com or visit brandagentresearch.com.