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About Us
MEET THE BRANDAGENT RESEARCH TEAM
TRANSFORMING BRAND RESEARCH FOR THE AI ERA
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We've sat where you sit. Made billion-dollar decisions. Launched global brands. Lived with the consequences of pricing and positioning choices. We know the pressure of committing millions to strategies based on incomplete data. The sleepless nights before major launches. The quest for certainty in a market that won't slow down. Now we're revolutionizing how these critical decisions are made.
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WHY WE BUILT BRANDAGENT RESEARCH
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After decades driving strategy for the world's most demanding brands, we saw a critical gap: traditional market research was too slow, too expensive, and too unfocused for today's launch environment. While companies invested millions in agile development and digital transformation, their market intelligence remained trapped in the slow, expensive methods of the past.
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We created what we wished we had - precision insights that drive immediate action. By merging AI technology with decades of brand leadership experience, we've built a system that delivers exactly what product launches need: clear answers to the three questions that determine market success. No more waiting. No more guessing. Just market-winning intelligence at the speed of opportunity.
The Founders
PHILIP CARLS
From driving billion-dollar decisions at Walmart to shaping market strategy across Amazon EU, Philip brings unmatched expertise in global retail and pricing optimization. His leadership roles at two of the world's most demanding retailers gave him unique insight into why companies consistently leave money on the table: they rely on rear-view data analysis and outdated competitive information rather than understanding what customers are truly willing to pay.
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At Amazon EU and Walmart, Philip saw how the right pricing and positioning strategy could transform market performance. He also witnessed how traditional market research failed to deliver actionable insights at the speed of modern business. This experience shaped BrandAgent's relentless focus on delivering precise, real-time customer intelligence that drives immediate revenue impact.
RALPH FASCITELLI
Ralph's journey from P&G brand management to successful agency founder gives him a unique perspective on what drives market success. As a marketing director at H.J. Heinz and vice president at global advertising leader WPP, he learned firsthand the critical importance of aligning brand messaging with customer reality.
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His entrepreneurial success came from putting these lessons into practice. As founder and CEO of Imagio, he built and sold an agency serving technology leaders including Microsoft, CVS, Bank of America, Nautilus, Nvidia and DocuSign. This experience on both sides of the table - from global brand leadership to entrepreneurial success - shaped BrandAgent's focus on delivering immediately actionable insights that drive real business results.